Modeling Actual Laundry Sales to understand Products Appeal and Price Sensitivity
Starts at 7:00''
Business Need: Can we measure the relative appeal of different competing products from actual sales data? Can we understand how sensitive individual products are to their own and to competing products pricing?
Leveraging JMP and by means of different regression modeling, using both cross sectional and longitudinal approaches, we have attempted to answer the questions above. Specifically, we have developed different approaches to measure price elasticities (direct and indirect), we have developed a "superiority" metrics to compare P&G vs competitive products and we have developed sales models to predict different sales scenarios
Presenter(s): Vincenzo Guida
