Meta uses the sentiment analysis tool in Text Explorer in JMP Pro to gauge the market reaction to its newly launched Neural Band. The Neural Band was launched in October 2025 along with the second-generation Smart Glasses. Using Meta's internal AI tool, 1,000+ customer responses were pulled in from various platforms since product launch.
Text Explorer is used to do some analysis on the customer responses. The first step is using Word Cloud to simply show which phrases occur most frequently. In JMP Pro, the sentiment tool is used to quantitatively analyze the reaction to the product. While the pre-built lexicon has many words and negation phrases built in, other words are selectively added. Through the analysis, one can see an overwhelming positive reaction to the product, as well as areas that customers say need to be improved.
