Congratulations to Senior Marketing Specialist Carla Paquet (@carla_paquet1), who has been recognized by Infopro, one of JMP's alliance partners in France, for delivering one of the year's top-performing B2B marketing campaigns.
The award was presented during a major B2B marketing conference held in the Parc des Princes, a football (aka soccer) stadium in Paris. Carla's email marketing campaign was recognized for its outstanding performance. As a nice bonus, the JMP logo was featured on the stadium's giant digital LED ribbon boards throughout the ceremony, giving our brand great visibility.
The numbers behind the campaign are impressive: an average click rate of 20.98% and 4,205 clicks generated over the past year, making it Infopro's most successful email campaign for 2025. Carla promoted various JMP webinars via Infopro emails, generating interest in JMP and bringing in new leads for our French sales teams.
The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.The JMP logo was featured on the Parc des Princes stadium's digital LED ribbon boards throughout the ceremony, giving the JMP brand visibile recognition.For those who work with Carla, this recognition comes as no surprise. Email marketing is one of her many strengths, but what really sets her apart is her ability to combine creativity with strategic thinking. She consistently delivers campaigns that make an impact and raise the bar for our EMEA team and our marketing efforts across JMP.
"I'm incredibly proud to receive this award," Carla said. "What makes it especially meaningful is that it recognizes an approach to B2B email marketing that's driven by relevance. As marketers, we don't start by asking, 'What email should we send?' We start by asking, 'Who are we trying to help, and what challenge are they trying to solve?' From there, everything else falls into place: understanding our audience, segmenting databases to reach the right audience, delivering content that's genuinely useful, and building trust over time. Important decisions rarely happen after a single interaction. When email marketing is done well, it is a powerful way to build relationships, earn trust, and connect people with solutions that can make a real difference."
This recognition comes at a particularly meaningful time. In August, Carla celebrates 15 years with JMP, a milestone that reflects her long-standing commitment, expertise, and the positive influence she has had on colleagues, customers, and partners alike.
Congratulations on this well-deserved award and your upcoming anniversary. Thank you for everything you do for JMP. We're proud to celebrate both milestones with you!
Congratulations on your award! This recognition is truly well deserved, and we're so proud to have you in the JMP Division.
Congratulations @carla_paquet1 ! What an impressive and special award, you can be so proud of yourself and we will certainly celebrate this in Marlow soon!
Congratulations on your well-deserved award! I'm truly impressed by your work.
Congratulations, Carla! Awesome job!
Amazing, Carla! Congratulations on the award 
!!
Carla!! So impressive - huge congratulations! Thanks for all you do for JMP, and I'm so happy you were recognized for your hard work! Keep it up
Congratulations, Carla, and happy 15th anniversary to you!!
Thank you all so much for your kind messages!
I was already very happy about the award, but reading all your comments makes it even more special.
Congratulations on this very successful campaign, Carla! So glad to see you recognized in this way!
Fantastic. Congratulations Carla.
Congratulations, Carla! What an achievement - a 21% click-through rate for an email campaign?! That's unheard of! Well done and thank you for everything you bring to JMP.
Way to go, Carla! Congratulation!!
Congratulations @carla_paquet1! So happy to see Infopro formally recognize you for what we already know - that you are expert, respected marketer who gets results! We're fortunate to have you at JMP. Way to go, Carla!
Dear team,
Thank you all again for making this recognition even more special.
And yes, Iâm definitely counting on a proper celebration in Marlow! :party_popper:
