Our annual user survey provides an opportunity to collect standardized feedback about the JMP brand and software from our global user base. The 2025 release is the fourth edition of the annual survey. All the mentioned reports, as well as more, can be found in JMP Live. The anonymized survey results have also been made available for your personal exploration.
Here are some high-level insights from the data:
Methodology
Salesforce contacts were used to construct the sample of 50,000 global users who would receive a survey invitation. Survey invitations were sent through Qualtrics starting on Dec. 5, 2025, and the survey closed on Dec. 31, 2025.
Limitations
Because users could self-select to take the survey, the analysis results have several limitations. Any conclusions drawn from the data should be relative to the sample and not generalized to the broader JMP population. Also, when filtering data by an attribute, the resulting dataset can become much smaller, limiting the statistical insights that can be drawn from these subgroups.
Respondent demographics
In total, 1,110 responses were received. Among all survey respondents, the majority of users were associated with Japan at 43%, followed by the United States at 32%, according to their associated country label in Salesforce. Below are some additional demographic survey questions to provide context on who answered the survey:
Q: Which of the following best describes you?
[Note: Multiple responses allowed]
- 72% I personally use JMP
- 13% I am the final decision maker or part of a group of decision makers responsible for the purchase of statistical or data analysis software
- 9.4% I am responsible for administering or managing JMP licenses
- 5.8% None of the above
Q: Approximately how many years have you used JMP software?
- 8.6% Less than 1 year
- 17% 1-2 years
- 28% 3-5 years
- 19% 6-9 years
- 27% 10 years or more
Q: What best describes your level of expertise using JMP software?
- 40% Often seek help from other users, documentation, or JMP support [Novice]
- 39% Use JMP efficiently with little or no assistance [Intermediate]
- 21% Could conduct internal training about components I use [Advanced]
Q: On average, how often do you use JMP?
- 24% Every day
- 36% A few times a week
- 27% A few times a month
- 11% Every few months
- 2.7% A few times a year or less
Product usage
Respondents were asked to rate their use of each Analytic Capability. Modeled after the analytics maturity assessment (AMA), the options for usage included never, less than 1 hour/week, 1-4 hours/week, 4-8 hours/week, 8+ hours/week, and I have this automated. The following are a few notable insights regarding the usage of a few analytic capabilities:
- Among respondents who rated their usage of Data Exploration and Visualization (N = 680), 15% reported spending at least 8 hours per week engaging in this capability
- Among respondents who rated their usage of consumer and market research (N = 661), 70% reported that they never use this capability
- Among respondents who rated their usage of basic data analysis and modeling (N = 676), 89% of respondents spend at least some time each week engaging in this capability
Competition
Q: What other tools do you currently use to prepare, analyze, and/or visualize data?
[Note: Top three responses shown]
- 43% Excel
- 12% Python
- 12% PowerBI
Net Promoter Score
The Net Promoter Score (NPS) is a metric used to measure customer loyalty. NPS is based on asking a question of the following framework: how likely are you to recommend [organization/product] to a friend or colleague? Respondents answer this question on a scale of 0 (not at all likely) to 10 (extremely likely), which corresponds to three groups:
- Promoters score either 9 or 10 and are most loyal
- Passives score either 7 or 8 and are satisfied but vulnerable to competitors
- Detractors score from 0 to 6 and are unhappy customers
NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. The annual user survey captures two Net Promoter Scores: one for our company (cNPS) and another for the software or product (pNPS).
Company Net Promoter Score
The cNPS is based on the question “How likely are you to recommend our company to a friend or colleague?”
- Across all respondents (n = 841), the 2025 cNPS was 18
- In 2025, 40% were promoters, 37% passive, and 22% detractors
- The average rating on the 0 – 10 scale was 7.83, with a standard deviation of 2.00
- Compared to 2023, the 2025 cNPS decreased by 11 points
Product Net Promoter Score
The pNPS is based on the question “How likely are you to recommend JMP software to a friend or colleague?”
- Across all respondents (n = 841), the 2025 pNPS was 29
- In 2025, there were 46% promoters, 37% passive, and 17% detractors
- The average rating on the 0 – 10 scale was 8.13, with a standard deviation of 1.86
- Compared to 2023, the 2025 cNPS decreased by 21 points
Brand and product descriptors
To measure user perceptions of our product, 13 descriptors were provided for users to rate on how well they describe JMP (e.g., is easy to use, is a premium product) on a scale of not well at all to extremely well. For all these descriptors, at least 50% of the responses can be attributed to the extremely well or very well ratings. Some of the highest performing descriptors were (1) produces analysis results that I trust, with 80% responding positively, (2) dependable, with 76% responding positively, and (3) produces graphics that look professional, with 69% responding positively.
With the recent introduction of the JMP pillars, a new question was added this year asking respondents how well each pillar describes the JMP brand. For each pillar (innovative, interactive, helpful, trusted, and approachable), more than half of the respondents rated it either extremely well or very well. Trusted is the strongest pillar, with 79% giving it a positive rating. Helpful followed closely at 77%, then interactive at 66%. Innovative received a 57% positive rating, with approachable just behind at 56%.
Online events and webinars
This year, a new section of the survey was added to uncover insights into how people engage with webinars, videos, and online content.
Q: How do you usually find out about upcoming JMP online events or webinars? (select all that apply).
- 59% Emails from JMP (e.g., newsletters, Newswire, direct emails from JMP Staff)
- 13% Colleagues
- 12% jmp.com
- 10% The JMP User Community
- 4.1% Social media
- 1.7% Other
Q: Which aspects of a webinar, video, or online event most encourage you to keep watching? (Select up to three)
[Note: Top three responses shown]
- 20% Content aligned with my professional interests or role
- 14% Option to watch on-demand at my convenience
- 13% Real-world examples or case studies
Q: Which aspects of a webinar, video, or online event most often cause you to lose interest or stop watching? (Select up to three)
[Note: Top three responses shown]
- 19% Content is not relevant to my professional interests or role
- 16% Presenter is hard to follow or unengaging
- 9.8% Disorganized or confusing structure
Q: Which types of online events or video content are you most likely to engage with?
[Note: Top three responses shown]
- 35% Tutorials or demos
- 19% Product feature overviews or updates
- 16% Industry-specific content
Thanks for the survey and analysis summary. This helps and shows to me at least a few things:
- Sales teams must highlight upcoming events on a frequent manner
- Sales teams must promote Newswire in every JMP user interaction and JMP presentations
- Tutorials and demos are important, but need to match professionals roles -> more targeted (industry/role specific) content and promotion (title, ...)
(Taking into account that this is a survey result and may not be fully representative to our full contact base:)
Low and further decreasing net promoter score combined with the "Good Value for the Money" being the lowest of the statements describing JMP makes me a bit worried. These trends would cause a Technical Support department to act immediately, so it would be great to hear in one of the next quarterly division meetings, what JMP as an organisation plan to do about this in concrete actions.
Thanks again for that transparency, this helps us in sales teams immediately to feel assured that current promotion of newswire and events is worth it, and that SEs and AEs keep on qualifying hard in a SPIN (Situation, Problem, (and especially) Implication, Need) sense, to act relevant and with brevity, just SMART 
