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West Fraser, a $6.5B+ publicly traded lumber manufacturer, needed to standardize reporting across ~50 mills following its acquisition of Norbord. With just six engineers supporting 500+ report consumers, static reporting in JMP quickly became unsustainable. By deploying JMP Live, West Fraser enabled hourly‑updated reports, 24/7 access to control charts, and self‑service prediction profilers for non‑statistical plant managers – accelerating issue detection and decision‑making at the mill level. The success expanded into JMP Pro to improve model quality, reinforcing value across both analytics creation and operational delivery.