Bayesian Optimization

Question

I’m looking to see if anyone has run into examples of Bayesian Optimization being applied in the marketing, direct mail, or service industries (e.g., call centers, customer experience, field service, hospitality, government).

If you’ve seen a project, customer conversation, research paper, or even something anecdotal, I’d really appreciate hearing about it. I’m gathering examples to strengthen a Pro Opportunity I have.

MikeD_Anderson · Answer

A little late to the party on this - Something that has worked for me is to look through the examples we already have where there is a decent model and then use that as a formula (or collection of formulas) in the response column(s) of the BayesOpt data table.  So, maybe use Churn, or the donation mailer example, make a really nice model for it, and move the model into a DOE table for BayesOpt to learn from.  Maybe add a little noise to the formula for fun using a random number generator.

That gives you a packaged story, and might let you slot BayesOpt in an existing demo journal without much rework.

Florian_Vogt · Answer

Hi @alisa_h_lowery ,

I don't have anything specific to your request, but have had a similar one myself. One of my AI's did a reasonable job in framing JMP Pro's value to the 5 most important publications on the topics my customer is interested in. I used Copilot in this case.

Good luck - and I wouldn't mind hearing about your outcomes :)

Best

Florian

anne_milley · Answer

This past ISEA presentation by Nathaniel Stevens may be of interest: https://isea-change.org/event-5669661. The vocabulary is confusing as A/B testing can also be multivariate.