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We’re excited to share a Sales Highlight from our EMEA Strategic T3 team that showcases how a focused, value-driven approach helped grow JMP within Airbus, one of the world’s leading aerospace companies, while supporting their goals around innovation, digital transformation, and sustainability.
Video summary:
Identified as a strategic account in 2022, Airbus partnered with JMP to enable non-advanced analysts and engineers to become more autonomous in answering key business questions. Through a quality-over-quantity sales strategy, consistent engagement, and value delivered at every touchpoint—via JMP Inspire sessions, onboarding, strong customer advocacy, and seamless access to Skywise data—the team helped drive widespread adoption, high user satisfaction, measurable time savings, and leadership buy-in, ultimately expanding JMP’s footprint and strengthening the long-term partnership.
Key takeaways
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Strategic focus builds long-term impact. Prioritizing the right opportunities and personas created deeper relationships and sustainable account growth.
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Strong advocacy accelerates adoption. A credible internal JMP advocate helped embed analytics into Airbus’s culture and decision-making.
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Enablement drives confidence and scale. JMP Inspire sessions, onboarding, and a user community empowered engineers to become autonomous and collaborative.
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Easy access to complex data is critical. JMP’s HTTP integration with Skywise enabled users to focus on root-cause analysis and advanced methods such as DOE.
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Proven ROI secures executive support. Clear KPIs, satisfaction surveys, and efficiency gains supported renewals, upgrades, and continued investment.
What this says about JMP:
This story highlights how JMP goes beyond software by enabling organizations to build true analytical maturity—making advanced analytics accessible, seamlessly connecting to complex data, and supporting a culture of data-driven decision-making that delivers measurable business value.
Congratulations to the EMEA Strategic T3 team for this fantastic win!
Industry: Aerospace
Sales win: 300 renewals, 152 new users, and 1 new JMP Pro for €484,000 EUR
Integral players: Isabelle Swaenepoel, Florence Kussener, Todd Hoffman, Jeff Perkinson, Kai Janson, Corrado Tricoli, Ryan Gilmore, Maria Astals Serés, Ryan Lekivetz, Sarah Gilyard, Don McCormack, Annie Dudley, Laura Lancaster, Brian Corcoran
Great logo and win for France, well done
