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From Bayesian optimization to extensions: How to talk about JMP

Any language, including the language we use to talk about JMP, is constantly evolving. To ensure we are all consistent and correct, whether it be in promotional materials, emails, or presentations, here are a few reminders and updates.

Bayesian optimization

With the release of JMP 19, Bayesian optimization has become a hot topic for everyone at JMP. Senior Communications Manager Landra Robertson (@LandraRobertson) and I have seen enough permutations of the phrase and its abbreviations that we thought a little guidance was necessary. So here goes:

When referring to the general concept of Bayesian optimization, only Bayesian should be capitalized. Example: I think every scientist in the world should know about Bayesian optimization.
When referring SPECIFICALLY to the platform in JMP, then Optimization is capped: The Bayesian Optimization platform in JMP 19 is amazing.
It should never be abbreviated when referring to the JMP platform.
While you should avoid abbreviating Bayesian optimization in most external materials, if you need to abbreviate it, only the concept should be shortened, never the platform name. The only acceptable abbreviation is Bayes opt. Notice the lower-case o and the space between the words. Example: The words in Bayesian optimization are so long that it’s faster to type Bayes opt.
NEVER, ever, ever abbreviate it as BO. For most native English speakers, BO refers to body odor. JMP shouldn’t be associated with anything that could have a negative connotation for some people.

Extensions

When the JMP Marketplace was created, everyone referred to its offerings as add-ins, connectors, apps, and/or extensions, using the terms interchangeably. But they aren’t all equal. If you want to use one word to describe everything, extension is the best choice. It’s the umbrella term under which all the other ones fit. The other words are still valid and applicable for specific categories of extensions, but if you need to refer to everything in the JMP Marketplace, extension is what you should use.

Design of experiments

Design of experiments is hardly a new concept, but there still seems to be some confusion when referring to it. So let me set the record straight:

Similar to Bayesian optimization, design of experiments is lowercased when referring to the general concept. Example: Every scientist in the world should use design of experiments.
The exception to that capitalization is if you are referring to the platform in JMP. Example: No other software has anything close to the magnificent Design of Experiments platform in JMP.
If you want to abbreviate design of experiments, it should always be DOE, all caps, all the time. NEVER DoE.

I’ll close with a reminder that the JMP Business Communications Style Guide has all this information, as well as a lengthy list of other style conventions used by JMP. Bookmark it and refer to it before you write about JMP. Or create a PowerPoint presentation. Or post on social media.

As always, if you are confused by the Style Guide or have any questions about it, ask me.

With the release of JMP 19, we need to ensure consistency in promotional materials, emails, or presentations.

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