After a successful first round this summer—where Sales teams collectively updated 481 profiles and earned more than 48,000 points globally—we’re bringing the Profile Update Competition back for Q4!
Congratulations again to our Round 1 Winners:

Why participate?
Accurate advocate data is critical for Sales success. Outdated profiles lead to unreliable search results, slowing down your ability to leverage advocates in deals. This competition ensures our ReferenceEdge data stays fresh and relevant. With territory definitions changing for 2026, updating this data is even more crucial to avoid lost information.
How it works:
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Use Profile Update Minder (PUM) to review and update assigned profiles.
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Earn 100 points per update.
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Global Competition: US, EMEA, APAC.
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Winners will take home a special prize, to be revealed soon.
Timeline:
Monday, Nov. 10, 10:00 AM EST – Friday, Nov. 21, 11:59 EST.
Look for the Update Request: Reference Accounts link in your inbox on Nov. 10.
Resources
Questions? Reach out to Ashley Fowler ( @ap3fowler ) for assistance.
Let’s build on the momentum from July and our Discovery Summits to make Q4 a record-breaking quarter for advocate engagement. Good luck!