We’re excited to feature Katie-Beth Vornberger, a Marketing Specialist on our Americas Field Marketing team.
On the job…
Katie-Beth orchestrates JMP’s marketing efforts to ensure our message resonates throughout the Americas. Her days are a mix of planning webinars and events, collaborating with Sales, and making sure our campaigns reach the right people. “No two days look the same, which keeps things interesting!" she said.
Her career trajectory moved from the digital sphere to the direct action of Field Marketing. "I started in digital marketing, learning how to build and manage online campaigns," Katie-Beth shared. "That led me into Field Marketing, where I found my sweet spot – connecting strategy, creativity, and customer engagement. I’ve always loved storytelling, so helping bring JMP to life for our audiences feels like a perfect fit."
Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Katie-Beth is a hardworking and creative team member at JMP!Among her favorite projects at JMP, Katie-Beth enjoys seeing strategic digital campaigns come together. "I’ve really enjoyed managing LinkedIn ad campaigns – it’s fun to see all the moving parts come together and see how people engage with our expertise," she said. "I also love working with Sales on live event campaigns that help us connect with key accounts. And honestly, I get a lot of satisfaction from organizing and streamlining how we do things behind the scenes."
What Katie-Beth values most about JMP is the culture of support and growth. "The people, hands down," she said. "Everyone is brilliant and supportive, and there’s such a genuine sense of collaboration here. JMP also really encourages curiosity and creativity – you’re always learning and trying new things."
For those starting in her field, Katie-Beth advises: "Be curious and learn how all the pieces fit together. Field Marketing touches everything from content to sales, and that context makes you better at what you do. Don’t be afraid to try things, make mistakes, and keep the audience at the center of it all."
When it comes to the JMP brand, Katie-Beth strongly identifies with being Approachable. "I always try to make our marketing feel warm, clear, and human – even when the topic is technical," she shared. "Helpful is a close second; so much of my job is about connecting people with the right content or opportunity. If I can make someone’s day easier or more interesting, I’ve done my job."
On the side…
Outside of work, Katie-Beth’s world is happily centered on family and simple pleasures. "My world pretty much revolves around my four-year-old son and our dog, Gwen – they keep life fun, loud, and full of snacks," she said. "When I can carve out a little solo time, I love taking long walks in nature or cozying up to watch The Great British Baking Show on Netflix."
Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.Katie-Beth with her son, dog Gwen, and husband.A fun fact that might surprise many reveals her early talent for the dramatic arts. "In high school, I was in the drama club and beat out all the guys for the lead role in The Man Who Came to Dinner," Katie-Beth revealed. "It was one of those 'go big or go home' moments – I had to memorize about three-quarters of the entire script! Even with the challenge of keeping up a low, masculine voice for three nights in a row, it ended up being one of the most fun experiences I’ve ever had."
After a long day, she has a relaxing, multi-faceted routine. "I’ll take a long walk, listen to a podcast, and maybe have a little craft night with my friends if I'm feeling ambitious," she said. "Otherwise, give me a cozy blanket, a good show, and a kid who went to bed on time – and I’m golden."
Katie-Beth's blend of strategic marketing skills and genuine passion for people makes her an invaluable part of the JMP team. We're delighted to have her!
Connect with Katie-Beth on LinkedIn!
