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Exploration, Experimentation, Interpretation: Social Science Data Story with JMP

This presentation will cover survey data analysis and marketing applications along the exploration-experimentation-interpretation flow.

Exploration: Exploring Survey Data
- Visual Exploration with Graph Builder
- Reviewing the reliability and validity of the survey results
Experiment: Application to Marketing
- Introducing Marketing Techniques to Support Decision-Making
- Similarities and Differences with Design of Experiments (DOE)
- Analysis Examples Using JMP: A/B Testing, MaxDiff, and Conjoint Analysis
Interpretation: Application of structural equation modeling (SEM)
- Introduction to Path Analysis
- Comparison of mediating and moderating effects

This will enable participants to understand various approaches to survey data analysis and demonstrate practical analytical strategies using JMP in marketing and social sciences.