In April 2025, the former agricultural park adjacent to the JA Hyogo Rokko Agricultural Cooperative Market Hall "Rokko no Megumi" was redeveloped and reopened as "Kobe Agri Park." This facility was developed as a place where visitors can experience and appreciate the charm of "Kobe's agriculture, food, and rural landscapes," providing opportunities for enjoyment, learning, and interaction. The event "Nemophila Hill 2025," held to coincide with the opening, also attracted many visitors.
This analysis examines how the holding of these events affected sales of "Rokko no Megumi."
