THIS STORY HAS BEEN APPROVED BY THE CUSTOMER FOR EXTERNAL PUBLICATION. PLEASE FEEL FREE TO SHARE! Read it here: jmp.com/wildtrack. Watch it on YouTube here.
From footprints to data insights: transforming wildlife conservation with predictive analysis
We’re excited to share our new customer success story from WildTrack, where JMP is helping conservationists track wildlife through animal footprints.
Video Summary
WildTrack, a North Carolina-based nonprofit, uses JMP to transform non-invasive footprint tracking into powerful conservation science, helping monitor endangered species without harming them. What began as a response to the decline of rhinos has grown into a global ecosystem of researchers and students using JMP to analyze biodiversity through footprints.
Key Takeaways
- JMP was central in helping WildTrack bring the art of footprint tracking into the realm of science, enabling them to identify species, individual, and sex from just one footprint.
- Support from JMP developers has been instrumental, offering expertise, tools, and ongoing collaboration that has empowered WildTrack to scale its mission and impact.
- The collaboration with JMP fostered a global research ecosystem, with Ph.D. students around the world launching their own conservation projects using JMP.
Return on Investment
- Reduced harm and cost: By replacing collars, darting, and tagging with non-invasive footprint tracking, WildTrack lowered the physical impact on animals from traditional monitoring methods.
- High data yield from simple input: One footprint provides rich data. Everything from species to individual identity to an animal’s sex can be derived from minimal data collection.
- Scalable and transferable technology: The same JMP-powered footprint analysis used for large animals such as rhinos is applied to monitor small mammals, such as mice.
Customer quotes:
Sky Alibhai, Co-Founder, WildTrack
- "We realized that here was a wealth of information that was not being utilized. And so, we started pursuing that to see how we could bring this art into the realm of science, and that's where JMP came in."
- “JMP developers have been some of the most wonderful people that we've actually had to work with. Absolutely fantastic. You know, so many of them have contributed their time and explored avenues. And there's never a shortage of people who are willing to help.”
Zoe Jewell, Co-Founder, WildTrack
- "The data visualization features in JMP were such that that really made a difference. It really enabled us to play with that data and find out at what point we could distinguish individuals from their footprints."
Fantastic video, @MaddiWalsleben! Sky and Zoe are such inspirational figures in our JMP orbit and you really brought there story to life here 
Great storytelling! And It's a story I never get tired of hearing. Quite inspirational.
Love this long-time partnership with Wildtrack and JMP and love the hard work Sky and Zoe have been scaling up over the years. Thank you!
Love working with you both on this! It's exciting to see the wide ranging impact of your work!
