As guidance for how JMP staff should (and should not) talk about AI as it relates to JMP products, we want to provide some ways to communicate and answer any external questions.
A central principle is to ensure that the JMP brand is not associated with “AI.” With that said, JMP aspires to provide a natural language interface to our products using Large Language Models (LLM). In fact, there is a prototype of such an interface in the JMP Marketplace.
Why? Because AI means a lot of different things to a lot of different people. “And many of those things have negative connotations,” said JMP CEO Jon Weisz. In the news on any given day, job losses are being directly attributed to AI, AI-powered war drones are being used to target people, and AI environmental issues are becoming very clear.
“We don’t want JMP mixed up in those negative and often nefarious uses,” said Weisz, “especially when JMP has such a very positive application of AI advancements.”
So what should we be saying? Be specific and forward-looking. Talk about JMP’s natural language interface instead of an “AI strategy.” Let’s talk about how pointing and clicking is quickly evolving into typing a question and getting an answer. Let’s remind our current and future users that we are committed to helping engineers and scientists be more efficient.
It’s pretty simple, said Weisz: “Our natural language interface will make it easier to get results.” We have a multiyear strategy that also involves a JSL scripting index and LLM.
“There’s a lot to be excited about here,” said Weisz. Of course we have already been talking about AI, but we can get ahead of this now and refine our messaging to better reflect our adoption of this advanced technology moving forward.
