Hi,
I am trying to understand the Prior Parameter Variance option for the Bayesian D-optimal design. JMP help says: "The value that you enter is the square root of the reciprocal of the prior variance. A larger value represents a smaller variance and therefore more prior information that the effect is not active."
I am a bit confused, since I thought that if I enter larger value, that would inform the algorithm that I have more prior knowledge that the effect is important. However, the Help statement says that larger value means the effect is not active. Can someone clarify this for me please?
Thanks