872366_en-US

liliconcom

Analyzing Survey Data Using the Categorical Platform (Japanese)

The "Categorical" platform allows you to perform aggregation and analysis for various question formats (single answer, multiple answer, etc.) such as those used in questionnaires and consumer surveys.

In this video, we will use fictitious survey data from a corporate training program and explain how to compile and analyze it using categorical data.

*This video uses the latest version of JMP 18.2 at the time of creating the video.

table of contents

Introduction

Part 1. Data preparation

Part 2. Categorical analysis of single and multiple answers

Part 3. Cross-tabulation and comparison between groups using categorical data

Introduction (4 minutes 47 seconds)

Part 1. Data Preparation (15:36)

Learn about data preparation methods you should know when aggregating and analyzing categorical data.

1. Specifying the scale for a column
2. Multiple Response Settings
3. Value display order
4. Recode

Part 2. Categorical analysis of single and multiple answers (12 minutes 42 seconds)

We will explain the following "response roles" in the "Categorical" platform and aggregate and analyze the survey data.

• Simple Response
• Responses with common values
• Multiple Response Delimiter

Part 3. Cross-tabulation using "categorical" and comparison between groups (15 minutes 46 seconds)

We will explain how to compare the distribution of responses by attributes (gender, age, etc.).

• [X, Grouping Category] specifies the column to group by.
• Tests for homogeneity of responses
• Comparison of average scores

Consumer and Market Research Data Blending and Cleanup