How Do You Use JMP for A/B Test Evaluation in Digital Marketing?Hello everybody,
Can anyone share his/her experience of using JMP for A/B testing result analysis of email or landing page digital campaigns? Or, better still, I would love to get an example of the workflow.
Any help you could give to me would be greatly appreciated.
Basic Data Analysis and ModelingData AccessRe: How Do You Use JMP for A/B Test Evaluation in Digital Marketing?maybe related:
DOE for Marketing Campaign (vs A/B Testing)
Choosing the right tool to design your experiment in JMP
Design of Experiments Introduction Kit
Beyond A/B: Case Study of Multivariate Test Design and Advanced Analytics for Webpage Optimization (2021-US-45MP-821) Design of Experiments for Digital Marketing Using JMP®
Re: How Do You Use JMP for A/B Test Evaluation in Digital Marketing?See Craig's links. DOE better than A/B testing.
https://community.jmp.com/t5/Discussions/DOE-for-Marketing-Campaign-vs-A-B-Testing/m-p/318614#M56915
Re: How Do You Use JMP for A/B Test Evaluation in Digital Marketing?I agree with @Craige_Hales and @statman. You can do much better than A/B testing. We use custom design and choice design in JMP as the basis for extensive and quantitative usability studies of JMP features and user experiences. I know that A/B testing is the gold standard in practice today, but better methods are available to follow leaders such as Ben Schneiderman
It sounds like you might already have an A/B test in hand and want to analyze it with JMP. What types of results are you looking for? JMP can provide statistical and graphical analyses to understand your data. Let us know what you want to do and we will help you along the way.
Re: How Do You Use JMP for A/B Test Evaluation in Digital Marketing?Thanks for the insights! I’m just starting with A/B testing, so I appreciate all the suggestions—I will definitely look into the choice design and what JMP offers beyond the basics. I want to get both statistical and graphical analyses to understand the digital campaign data.
