How Do You Use JMP for A/B Test Evaluation in Digital Marketing?

Question

Hello everybody,

Can anyone share his/her experience of using JMP for A/B testing result analysis of email or landing page digital campaigns? Or, better still, I would love to get an example of the workflow.

Any help you could give to me would be greatly appreciated.

Mark_Bailey · Answer

I agree with @Craige_Hales and @statman. You can do much better than A/B testing. We use custom design and choice design in JMP as the basis for extensive and quantitative usability studies of JMP features and user experiences. I know that A/B testing is the gold standard in practice today, but better methods are available to follow leaders such as Ben Schneiderman

It sounds like you might already have an A/B test in hand and want to analyze it with JMP. What types of results are you looking for? JMP can provide statistical and graphical analyses to understand your data. Let us know what you want to do and we will help you along the way.

statman · Answer

See Craig's links.  DOE better than A/B testing.

https://community.jmp.com/t5/Discussions/DOE-for-Marketing-Campaign-vs-A-B-Testing/m-p/318614#M56915

Craige_Hales · Answer

maybe related:

DOE for Marketing Campaign (vs A/B Testing)

Choosing the right tool to design your experiment in JMP

Design of Experiments Introduction Kit

Beyond A/B: Case Study of Multivariate Test Design and Advanced Analytics for Webpage Optimization (2021-US-45MP-821) Design of Experiments for Digital Marketing Using JMP®