Masami Konuma, Professor, Faculty of Pharmaceutical Sciences, Teikyo Heisei University Akiko Takagi, Assistant Professor, Faculty of Pharmaceutical Sciences, Teikyo Heisei University
An internet survey was conducted using the JMP Choice Model platform with paired comparisons to examine the characteristics that general consumers with experience in hay fever treatments desire in hay fever treatments in a trade-off environment. Furthermore, a correspondence analysis was performed on the data obtained to clarify the trends between the daily work conditions of general consumers and the characteristics that they desire in hay fever treatments. The JMP Choice Model platform makes it possible to analyze the results of choice experiments, a type of market research, and to identify what attributes of products and services consumers prefer. This verification made it possible to identify the characteristics that general consumers with experience in hay fever treatments desire in hay fever treatments.
