Presented by
Mr. Masahiro Arima
Professor, Graduate School of Applied Information Sciences, University of Hyogo
Abstract
In an age of big data, where revealed preference data such as purchasing data are easily available, what significance and role will analyses based on stated preference data collected through costly and time-consuming questionnaire surveys have for regional management by businesses, local governments, and other organizations?
Based on my experience of being involved in the planning, conducting, and analyzing various questionnaire surveys, and of teaching data analysis and statistics using SAS in the 1990s and JMP since the 2000s, I will present my personal views on these questions while introducing research examples related to questionnaire surveys.
About the author
After dropping out of the Graduate School of Social Engineering at the University of Tsukuba in 1982, he taught courses such as Introduction to Management Science and Management Information at Kobe University of Commerce.
In 2004, he transferred to the Graduate School of Applied Information Sciences at the University of Hyogo, where he is responsible for management data analysis.
One of his books is "Methods of Questionnaire Surveys" (1987, Asakura Publishing, co-authored with Shinroku Tsuji).
