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Editor's note: New Logo Usage Guidelines available (08/20/26).
The JMP logo is a major element of our brand identity. When customers see the JMP logo consistently, it builds familiarity and trust, making them more likely to choose our software.
We have strict rules around how and when the JMP logo can be used.
“If you are thinking about doing something creative with the logo, think again and just don’t do it,” Global Marketing Director Diana Levey (@Diana_Levey) said in her recent InsideJMP article “Before you say that…”.
The JMP logo is not for personal use.
Here are the right ways to represent JMP using the logo:
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Preferred format
The preferred format includes the JMP logo with the tagline "Statistical Discovery" displayed horizontally.
Usage rules
When using any approved variation of the JMP logo, follow these guidelines:
- Only use the logo in materials that have been approved by Marketing (Need approval for materials? Use the jmp.com/request form and select ‘Copyediting.’). Please do not create your own social media posts using the JMP logo. You can read more about this here.
- Use the correct file format and color scheme outlined in the JMP Brand Kit.
- Do not alter the logo in any way, including resizing, color changes, or adding effects.
- Avoid trademark infringement and misrepresentation:
- Trademark Infringement: Unauthorized or incorrect use of our logos can lead to trademark issues and potentially harm our brand’s reputation.
- Misrepresentation: Improper usage may create a false impression of endorsement or affiliation.
Logo checklist
Before using the JMP logo, ensure:
- You've used the correct logo, trademark(s), and tagline and followed all JMP Brand Kit guidelines.
- You haven't changed the colors or proportions, and you haven't added any effects to any logo elements.
- The logo is sourced from the official JMP Brand Kit and has not been copied and pasted from the internet.
- All marks are properly identified with ®, ™, SM, etc. See trademark guidelines.
- The word "JMP" is always in solid black or white.
- Correct fonts and colors are used.
Customer logo usage
Do not use customer logos on social media or external or internal websites without the customer’s explicit permission. You can request the Logo Use Form to get the customer’s approval by contacting jmplegal@jmp.com.
By following these best practices, we can confidently share our JMP experiences while protecting the brand. Each time we use the JMP name or logo, we reinforce our commitment to our values—to be approachable, trusted, and dedicated to inspiring and empowering statistical discovery.
