Email, social media, even friendly conversations...JMP employees have a lot to say and there are a lot of great channels for sharing. But before you send that, share that, post that, make sure you’ve selected the right channel for that particular message.
Using social media
Social media isn't just a platform; it's a powerful tool that can help shape our professional lives. As JMP employees, we're encouraged to share our unique perspectives and experiences to complement the official JMP channels – not replace them. Bottom line, use nice words, use images you have the right to use, don’t do anything with any corporate logos, and don’t use Canva or another design tool to try to make your post look official. If you use your social platforms correctly, you’re helping to build the JMP brand. So let's make sure we're representing JMP in the best possible light.
Sending email
There are a lot of ways for email communications to be problematic. That’s why processes are in place to ensure that we are compliant with corporate and privacy policies, and that emails don’t negatively affect our brand and reputation. Read below to avoid problems and select the right ways to use these three email systems.
- Outlook: Use your JMP email account (never a personal email account) to communicate with people you know. This channel is appropriate for one-to-one emails or, as we say in marketing, one-to-few. That means you can use your JMP email account to communicate with up to 10 external people at a time. Anything beyond that is less of a personal email and more of a mass communication, so don’t do it.
- Salesforce email: Sales employees can send email to users and prospects via Salesforce as long as they abide by the privacy laws, opt-in regulations, and email rules managed by the Salesforce team in collaboration with JMP Legal. There is a daily limit to how many emails can be sent this way, so be careful not to use more than your share. You are one of many sales employees who rely on this tool.
- HubSpot: This tool is used by field marketing, global marketing, user enablement, and product management to email all kinds of things to all kinds of people. Newsletters – internal and external – are sent this way as well. Privacy laws, opt-in regulations, and email rules are managed by the Digital Marketing team in collaboration with JMP Legal.
Third-party databases and email-related tools can’t be used to bypass the above policies. Privacy laws, opt-in regulations, and email rules always need to be followed. If you have doubts about whether or not that email is ok to send, don’t do it.
Giving a presentation
Whether you’re giving a presentation to colleagues or customers, you’ll want to be careful about what to include. Here are some helpful hints and resources guaranteed to help you impress your audience – in a good way.
- Product Marketing has created a comprehensive set of core messages, sales enablement training and materials, and a PowerPoint deck for customer-facing presentations. The idea is to select the slides that fit the needs of the specific customer interaction. Visit this Confluence page for the most up-to-date materials.
- If you want to include customer logos in your presentation, you probably shouldn’t. In fact, if you want to say anything about a JMP customer in a presentation, make sure you’re allowed to mention them. Start with the Customer Reference Index in Confluence where you can use a keyword search to see if we have a published story or Discovery Summit presentation. Visit the Customer Alliance Confluence page for approved quotes or go straight to jmp.com/success.
- If you’re creating a presentation from scratch, make sure you’re using the most up-to-date PowerPoint templates and the correct logos. Those assets – and more – can be found on the JMP Brand site at go.jmp/brand.
Using the JMP logo
We have strict rules around how and when the JMP logo can be used. If you have been given permission by Corporate Communications to create new materials using the JMP logo, be sure to reference the latest logo usage rules found in the JMP Brand Creative Guide. If you are thinking about doing something creative with the logo, think again and just don’t do it.
Leveraging AI tools
As artificial intelligence (AI) technology advances, its integration into business processes is increasingly common. However, employees who use AI to create content without adhering to policies and guidelines can expose JMP to significant legal risks.
- For best practices, read the related InsideJMP Compliance Corner article by JMP Legal.
- If you have JMP-specific questions about the use of AI, please contact Sheila Spence (@SheilaSpence).
Knowing the new goals
Jon Weisz mentioned the 2025 corporate goals at kickoff and had them posted in an InsideJMP article shortly thereafter. So be sure to reference that document; our Vision, Mission, and Goals should be top of mind as you communicate externally on behalf of JMP.
Being a helper
If you’ve read this far, we appreciate your diligence and interest in protecting the JMP brand and our company. Thank you!
If you see your JMP colleagues creating inappropriate content, they may not be aware of our communications guidelines. Please feel free to share this article with them so that they, too, can represent JMP in the best light possible.
