Social media isn't just a platform; it's a powerful tool that can help shape our professional lives. As JMP employees, we're encouraged to share our unique perspectives and experiences, helping to build the JMP brand.
But with great power comes great responsibility. Our online actions directly impact our company's reputation, so let's make sure we're representing JMP in the best possible light (use our Social Media Policy and Guidelines to help steer you). The guide below will walk you through best practices for social media engagement.
Social media guidelines
JMP encourages employees to share their experiences and insights related to using JMP on social media. However, it's essential to adhere to the following guidelines:
Professionalism
Maintain a professional tone in all your social media interactions. Avoid negative comments or public disputes, and instead focus on fostering respectful, productive discussions that enhance our relationships with the community.
Personal opinions
When expressing personal views, clearly state that these opinions are your own and do not reflect JMP's position.
Legal considerations
Be mindful of legal implications when posting on social media. Avoid making defamatory remarks, misrepresenting the company, or sharing confidential information.
Content accuracy
Before posting, ensure that all information is accurate and appropriate. Use the following checklist:
- Verify that your content does not disclose any information that is confidential, patentable, a trade secret, or proprietary, as detailed in the Use and Disclosure of Confidential and Proprietary Information Policy.
- Ensure all facts, statements, and success stories are true and correctly sourced, and are not misleading or deceptive. Have backup materials to verify all claims, express or implied.
- Avoid making guarantees regarding outcomes or that this product will meet each person’s unique needs.
- Avoid making defamatory statements (e.g., about other brands or people).
- Use appropriate, non-offensive, non-misleading images.
- For AI-generated content, refer to SAS' Generative Artificial Intelligence Policy.
- Confirm that you have not posted anything that you would be concerned about if it were made public.
For more best practices on how to use social media well, please review our Tips & Tricks page, and bookmark the JMP Social Media resource library on Confluence.
