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María José Paredes leverages CRO certification to drive JMP’s digital success

JMP is committed to continuously improving its digital marketing strategies. And that means ensuring our Marketing team is at the forefront of best practices and industry trends to deliver exceptional customer experiences.

A testament to this commitment is Senior Marketing Specialist María José (MJ) Paredes' recent Conversion Rate Optimization (CRO) certification achievement. CRO is a strategic process focused on increasing the percentage of website visitors who complete a desired action (conversion), such as making a purchase, signing up for a newsletter, or downloading a resource. CRO can significantly boost a website's overall effectiveness by analyzing user behavior and implementing data-driven optimizations.

“We are thrilled that MJ has chosen to expand her skills in this area,” Senior Marketing Manager Amy Bullock said. “Right now, we are missing key opportunities for prospects to engage with us because we are not providing easy and logical next steps. MJ will help drive the strategy to increase the percentage of website visitors to take that next desired action.”

Paredes' certification equips her with advanced skills in understanding and optimizing user experiences. Using specialized software to track user activity and gather valuable insights, she can identify areas for improvement and implement targeted A/B and multivariate tests. These techniques allow for efficient experimentation of different website elements to decide the most effective strategies for driving conversions.

Paredes is excited to have this certification and says it will allow her to provide even greater value to JMP by helping optimize our digital marketing efforts and deliver exceptional results for JMP customers.

Bullock says Paredes' CRO skill set will be on display when the new jmp.com platform launches in 2025. “Her insight will be invaluable in optimizing the placement of content, wording, design, and call to action necessary to take full advantage of new traffic coming in from our brand and top-of-funnel campaigns.”

Congratulations, MJ! Please share your well wishes in the comments.

CRO can significantly boost a website's overall effectiveness by analyzing user behavior and implementing data-driven optimizations

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