The JMP Marketplace was recently announced internally and shared with the global marketing and sales teams as part of our Global Sales Enablement Series. Dan Valente, Kristen Slappey and Sara Doudt shared:
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How the JMP Marketplace came to be, how it aligns with our product vision to create a platform and infrastructure strategy that supports rapid development of applications, extensions, add-ins, and data connectors, and how it opens the door for new potential revenue streams in the future.
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Gave a tour of the JMP Marketplace, including the extension submission process, publisher dashboard, and other key features. Participants also saw the initial set of add-ins and extensions as part of the go-live of the marketplace in mid-October.
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Shared the promotion and go-to-market plans for the JMP Marketplace over the next year.
What is the JMP Marketplace?
The JMP Marketplace is a web application that allows us to host, organize, distribute, and eventually monetize fully tested applications, add-ins, data connectors, and other JMP extensions. Built like a modern AppStore, the JMP Marketplace has the organization, distribution, ratings, threaded Q&A, and sorting that users expect so that visitors can find interesting and useful add-ins and extensions to expand their JMP software. The development of the JMP Marketplace will happen in 3 phases over the next few years (see sales sheet), with the ultimate goal of being another revenue stream by 2027.
The official launch of the JMP Marketplace took place on October 22. Kristen Slappey, the R&D manager for the JMP Marketplace, gave attendees a first look and tour as part of the Discovery plenary. From there, we are partnering with our marketing team to ensure the message is shared prominently, promoting the JMP Marketplace through the community, jmp.com, newswire, social channels, and events.
What can Sales and Marketing do?
The goal of Phase I is to drive awareness and engagement to the JMP Marketplace. And we need your help! Here is what we are asking of our sales and marketing teams:
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Review the JMP Marketplace Sales Sheet:
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Familiarize yourself with the content.
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Ask questions by adding a comment to the bottom of the page.
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If you missed the training, you can catch up by watching the recording.
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Checkout the JMP Marketplace itself (you need to be connected “Direct to Cary on VPN until Oct. 14, 2024)
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Help us make the JMP Marketplace feel “lived in”.
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Share on social (social packages will be available here on Oct. 22).
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Share/promote at events using the slides and talking points provided (email templates, talking points, and PowerPoints will be available here on Oct. 22)
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Let us know what customers are saying in conversations. Provide feedback to Sara Doudt.
- Read and share the Community blog Introducing the JMP® Marketplace.
I've gotten a few questions on where you can send feedback about the JMP Marketplace. Please send it to kristen.slappey@jmp.com or send me a Teams message. I love hearing your thoughts and suggestions on how we can make the site better in future iterations!
