Photos by: Alexander Beck, Michael Schmidt, Tatjana Keller and Nina Chan
Last week, the EMEA Sales and Marketing teams gathered in the beautiful city of Lisbon, Portugal, for the annual H2 EMEA Kickoff meeting. Hosted by Todd Hoffman, the event focused on fostering connection, sharing insights, and driving collaboration. The teams came together to exchange best practices, engage in small-group workshops, and strengthen their networks across the region.

In his opening remarks, Todd emphasized the importance of time management and self-reflection, urging participants to assess how effectively they’re focusing on what truly matters. “Ask yourself: How am I doing on what is important?” he challenged the group
Facing Challenges with Optimism
Michael Scruggs addressed the headwinds the sales team is currently experiencing, acknowledging the challenges while also expressing optimism. "We are getting there, we are accelerating our transition," he stated, inspiring the team to remain focused.
Sharing Best Practices Across EMEA
The event also showcased valuable insights and success stories from various regions, highlighting the power of collaboration and innovation:
- Kremena Glasser, Inside Sales, "Other Europe and Africa," shared how her team doubled their average deal size by smart time management, bold thinking, and aiming for a minimum deal size of five licenses.
- Cedric Vernet, Inside Sales, France, discussed how collaboration with other EMEA Inside Sales teams helped secure a key deal and how he leverages AI to conduct research on prospects.
- Marcel Brüske and Lisa Daroque, from the DACH T2 team, emphasized the value of in-person meetings and building personal relationships with customers to drive success.


Group Work Sessions: Building Skills and Strategies
The meeting also featured interactive group sessions focused on refining critical skills and strategies. Teams worked together on:
- Crafting an effective JMP Live elevator pitch
- Engaging customers across different segments
- Collaborating with marketing to drive engagement
- Accelerating sales qualifications to win or lose deals faster
Having Fun Together
A big part of getting together in EMEA is to have fun together and strengthen relationships. The teams explored Lisbon via Tuk Tuk and enjoyed delicious Portuguese cuisine together.






A special thanks goes out to the international staff from Cary who joined the meeting: Paul Mastropolo, Meg Ebele, Sara Doubt, Dieter Pisot, Wendy Murphrey, and Jeff Perkinson.

A very special thank you goes to Tatjana Keller who organized this meeting.

The EMEA Kickoff in Lisbon was not just a meeting, but a moment to recharge, realign, and motivate to drive success in H2.
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