You’ve been hearing a lot about “brand” these days.
As you read in the 2024 corporate goals, you’ll see that everyone at JMP is an ambassador. Under the fifth goal (Develop, support, and disseminate a strong brand identity at JMP) you’ll find this question: “How can you in your role extend the reach of JMP and expand its presence in the market?”
Great question! We look forward to hearing your answers. Feel free to share your ideas in the comments section below. And reference the JMP Statistical Discovery LLC Brand Kit for up-to-date assets.
In the meantime, some of us are actively working to promote and protect the JMP brand every single day. We have big plans for the JMP brand this year. They include...
- A survey to understand how well JMP is known by scientists and engineers as well as purchasing people and decision makers in our key industries and target geos. We’re just starting conversations, and we’ll keep you posted as we progress.
- A newly updated Brand Creative Guide that covers visual components of the JMP brand.
- An even more complete Brand Creative Guide in coming months. It will include more details about visual brand standards as well as information about the voice of the JMP brand. By voice, we mean word choices for written and video communications.
- New assets – videos, web pages, online ads, etc. -- designed to promote the JMP brand so that users can feel good about being a part of our company, and so that not-yet-users feel drawn to us. Stay tuned for more.
- An initiative for all JMP employees to visit and use assets from our JMP Statistical Discovery LLC Brand Kit. You’ll find updated logos, founts of font information, slide templates, and more. We’ll keep creating comprehensive brand guides and all of the tools you need, and we’ll put them here for you.
