Overview
Companies in the Consumer-Packaged Goods (CPG) industry need to understand what their customers are saying about their products to improve sales and customer satisfaction. Given the large volume of documents, it is timely and difficult to assess manually. This demo highlights tools in JMP that will allow prospects to analyze, quantify, and model customer review data.
Purpose
To grow JMP usage in the CPG industry by allowing prospects to make sense out of unstructured textual data. This could be used for demo purposes.
Contents
- Journal: Gives background information and details for each script in the data table
- Best Shoe Add-In: GUI that allows a user to select shoe type and a price range. It shows the highest rated shoe for that selection.
- Data Table & Scripts: customer reviews of shoes - data is from Kaggle
- Link to Blog (demo video): Text Mining Consumer-Packaged Goods Data (jmp.com)
