A major new project over the past year in JMP Customer Alliance has been the launching of two successful social media marketing campaigns: one with Mirco Bartolozzi and his Formula Data Analysis channel, and another with Hank Green's widely-popularized YouTube channel, SciShow. Since launching both in the fall of 2023, we have achieved some impressive publicity for the JMP brand:
- Formula Data Analysis: 2.4 million views across all JMP-containing content, or 240 people reached per dollar spent; 47 thousand views on a live stream featuring JMP, and; recognition and outreach from Formula 1 UK!
- SciShow: 140 thousand video views, including 95 thousand within the first 24 hours; 7.5 thousand video likes, and; impressions from public health officials, engineers, data scientists and more on LinkedIn.
If you'd like to see more statistics from these projects, as well as the market research on influencer marketing, check out our Influencer Marketing Confluence page. Influencer marketing has been shown to have the highest ROI for brand recognition and the second-highest ROI overall, not to mention being tied for the most cost-effective marketing strategy.
With a successful pilot last year and confidence in the power of social media marketing, we need everyone's input! We want to hear what social media channels--on any platform--you routinely engage with outside of work. Coffee, biking, kayaking, dog training, videography, anything that you are interested in!
You may access the short survey by following this link; the form will close on Friday, June 21.
You are welcome to submit more than once. We thank you in advance for your participation!
Thanks, JR. Influencer partnerships are so important for brand recognition. There are plenty of fantastic creators out there with large online audiences who have the data and the skills to doing cool things with it. They just don't have JMP... yet.
I'm excited to see all the creative suggestions our colleagues come up with. Hoping we get a good response rate!
