Level: Intermediate
Joo-Hyeon Cha, CEO, WiseMeca Inc.
Across all business sectors, quality competition extends beyond technical performance to emotional aspects. In this situation, this presentation is a methodology for scientific emotional quality design and redesign. The emotional engineering process is developed to broadly 1) derive emotional quality characteristics from customers, determine their importance, secure target characteristics, 2) develop a specific evaluation system for the set target characteristics, and 3) optimize customer satisfaction. Introducing the method.
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