All, I am trying to come up with a nice qualitative explanation for the color map on correlations plot in the DOE Design Evaluation. My best explanation so far is that it is a measure of how distinguishable two effects are. For instance for the correlation plot below we can say that that main effects x1 and x2 are uncorrelated but the effects x1*x1 and x2*X2 have a correlation value near 0.5.
How close to reality would it be if I said that this meant that 50% of the energy in the x2*x2 effect (or fit coefficient) could potentially bleed into the x1*x1 effect and vice versa? This increases the variance and of course the confidence interval of any predictions made.
How would you explain it?

Thanks in advance,
Orthogonal