Class Exercise 2: JMP Messaging
Purpose:
- Provide comfort and confidence around messaging JMP.
Preparation:
- Access to JMP Web & Community Resources (Brand, Success Stories, etc.)
Agenda:
- Messaging/Brand (Diana Levey) – 60 minutes
- Questioning/Listening to Customers (Dara Hammond) – 60 Minutes
- Teams Self Practice on Messaging and Prepare for Team Presentations in the Morning
- Team Presentations - Presentations (Elevator Message) Customized Based on Customer Type
Deliverables
Take-Aways:
- Branding/Messaging Resources
Additional Resources:
- Crucial Conversations book will be provided by Robin Betters at the end of the session.
Attachments:
- Exercise 2 Great Messaging.pptx
- Blank Call Sheet.docx