Class Exercise 1: JMP Sales & Marketing Framework

scwise

Class Exercise 1: JMP Sales & Marketing Framework

 

Purpose: 

• Gain Understanding of the JMP Sales & Marketing Process Framework.
• Know where to go to find key Sales & Marketing Process Materials and Contacts.

 

Preparation: 

• Review Pre-Work (homework) links to the JMP Sales & Marketing Process Framework and be prepared to answer posted questions. https://community.jmp.com/t5/JMP-Academy-Cycle-1-Discussions/JMP-Academy-Summer-2018-Class-Info-amp-...
• Will be given a personal JMP Sales & Marketing Process Framework in class to fill out and keep.

 

Agenda:

1. JMP Process Framework (Monday Morning & Afternoon)

• Review:
• Intro to Framework & In-Class Instructions (Scott Wise) – 15 Minutes
• JMP Product Lifecycle (Dan Valente) – 60 Minutes
• Key Process Steps Review (Scott Wise) – 90-120 Minutes
• JMP Customer Lifecycle (Tina DuBois) – 60 Minutes
• Exercises:
• Class Spot Questions
• Class Self Fills-In Process Framework
• Post Activity: Team Meets and Chooses Coverage Strategy to Prepare for Team Challenge – 30 Minutes

Team Challenge (Tuesday Morning)

• Trivia Team Challenge on JMP Framework (Hosted by Robin Betters & Scott Wise)

 

Take-Aways:

• Completed JMP Framework

Attached:

• JMP Day 1 Slides.pptx

Additional Resources:

• See JMP Sales & Marketing Framework Links https://community.jmp.com/t5/JMP-Academy-Home/JMP-Academy-Sales-amp-Marketing-Framework/ta-p/62056

 

 

JMP Day 1 Slides.pptx