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Discrete Choice Experiments - Adding Weightings to Choices

Hi there,

I'm designing a choice experiment and before I collect any responses I want to check if it would be useful to ask respondents how much they prefer one choice over another, as a percentage.

For example, if a respondent chooses Choice 1 over Choice 2, I could then ask them, "as a percentage, how much more do you prefer Choice 1 over Choice 2?" Would collecting this weighting associated with the choice be useful, and if so is there a way to include it in the Choice model platform? I've seen there is "Weight" column option in the Response Data section of the Choice Model platform.

Many thanks,

Alicia

Consumer and Market Research

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