The Avenir Next font has been the official SAS (and JMP) font since 2012, promoting consistency between Marketing and product. SAS is switching to a more modern and accessible font and soon, we’ll say goodbye to Avenir Next and hello to a new custom font, Anova.
Beginning Dec. 1, 2023, we can no longer use the Avenir Next font. The Brand Team has been hard at work updating our assets in advance of that deadline. We’ve already updated some of our key assets, including updated JMP letterhead that incorporates the new font and new logos using Anova in the tagline. Both available assets are now in the JMP Brand Kit.
We're also putting the finishing touches on another cornerstone JMP Brand asset: a new PowerPoint template. The template will be available soon and incorporate the new JMP Anova font, an updated logo and a modern-looking new design that will be available in both light and dark versions. In order to use JMP's new PowerPoint template you'll need to download Anova and the template(s) onto your machine. The JMP Brand Team will send instructions and additional information on downloading both in the coming days. (BTW, no action is needed to remove Avenir Next from your machines; SAS plans on running a script as early as December 1 to remove it from all PCs and Macs.)
We're also in the process of updating additional assets in the JMP Brand Kit, and more resources will be added over time. Our goal is to have every asset in the Kit updated by early December.
If you have questions, please contact Aaron Kennedy (@Aaron_Kennedy) or Larry LaRusso (@Larry_LaRusso).
