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Choice Experiment: where do I fill in prior information? (JMP)

Hi everyone!

A couple of weeks ago, I did a pilot Choice Experiment among 20 consumers in Kenya. Now I would like to use that information as 'priors' for my final Choice Experiment that I'm designing in JMP. However, I'm not sure how/where to fill in which data.

These are my attributes and levels:

These are the priors (from the pilot study):

But I’m not sure how to fill them in in the final Choice Experiment design. When I want to fill them in in the ‘Prior Mean’ table (see screenshot 3) I don’t know which information to fill in where. For example: where do I fill in the ‘price 100 KES’ estimate of 0,178, does it correspond to price 1, 2 or 3? Maybe it doesn't matter if I fill it in under price 1, 2 or 3?

I'm confused and I hope someone can help me with this

Thank you in advance!

Consumer and Market Research

Design of Experiments

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