The On-Demand Webinar Library utilizes meta content in many ways. We need to make sure to enter the correct values for each webinar so that content/pages will display/list as intended. The following guide defines each of the main meta content items as displayed within the first tab of the Page Properties dialog...
Title
The title should almost always match a page’s h1 and be as descriptive as possible (and yet also as concise as possible).
Meta Description
This is the description that search engines will display on their listing pages (e.g. google.com). It should be a concise summary of the contents of the page written for the benefit of site users. AEM allows 320 characters (180 for Chinese, Korean and Japanese).
Tags/Keywords
Each on-demand webinar needs to be tagged as appropriate. Following tags may apply:
- Application Area: Pick the application area(s) that best fit(s). Only pick those that strongly fit:
- JMP : Applications Areas / Academic
- JMP : Applications Areas / Consumer and Market Research
- JMP : Applications Areas / Dashboard Building
- JMP : Applications Areas / Data Visualization and Exploratory Data Analysis
- JMP : Applications Areas / Design of Experiments
- JMP : Applications Areas / Life Sciences
- JMP : Applications Areas / Quality Engineering, Reliability and Six Sigma
- JMP : Applications Areas / Statistics, Predictive Modeling and Data Mining
- Content Type: This tag is used to build the A-Z listing page. All on-demand webinars should be tagged as:
- JMP : Content Type / On-Demand Webinar
- Event Type: Tag if part of a webinar series. For example…
- JMP : Event Type / Analytically Speaking
- JMP : Event Type / Best Practices in Reliability Data Analysis
- JMP : Event Type / Building Better Models
- JMP : Event Type / Explorers
- JMP : Event Type / JMP Release
- JMP : Event Type / Mastering JMP
- JMP : Event Type / Technically Speaking
- JMP Product Version: Not required, but In some cases you may want to tag for product version (e.g. Mastering JMP). For example…
- JMP : JMP Product Version / JMP 14
- JMP : JMP Product Version / JMP Clinical 7
- JMP : JMP Product Version / JMP Genomics 9
- JMP : JMP Product Version / JMP Pro 14
- User Level: user level tags are used in the following scenarios:
- Academic (e.g. to display on Analytically Speaking for Academics listing page):
- JMP : User Level / For Academics
- Life Sciences: a user level tag is required for Life Science listings (prospects vs users):
- JMP : User Level / For All
- JMP : User Level / For JMP Users
- Mastering JMP: the tabs on the Mastering JMP listing page require one of the following user level tags:
- JMP : User Level / New User
- JMP : User Level / Advanced User
- JMP : User Level / Intermediate Users
- JMP : User Level / JMP Clinical User
Release Date
All on-demand webinars should have a release date selected that closely matches the date it was first made available to users. Many of our top-level listing pages order by “most recent”. A webinar will NOT display in these lists without a specified Release Date.
Hide in Navigation
This is used by AEM to hide a page from Navigation Menu components AND List Groups components. For the most part, this should be left unchecked. However, we sometimes use this to hide deactivated pages in menus/lists when viewing at AEM author (in preview mode).
Hide in Lists
This is used by AEM to hide a page from List Group components (but not Navigation Menu components).
- All Mastering JMP webinars should have “hide in list” checked. This keeps Mastering JMP webinars from displaying on listing pages that are targeted for prospects.
Reference Content
Not applicable for on-demand webinars. Should be unchecked.
Folder
Not applicable for on-demand webinars. Should be unchecked.
More Titles and Description
The following meta fields are surfaced when a webinar appears on a listing page.
- Page Title: Leave blank.
- Navigation Title: Series title (e.g. Analytically Speaking, Mastering JMP, Explorers).
- Subtitle: Presenter name (only necessary for Mastering JMP).
- Alternate Listing Title: Not used. Leave blank.
- Description: This is the description that will appear on listing pages.
- Title Suffix: This field affects the end of a page's meta tItle. Leave blank except for Analytically Speaking…
- Analytically Speaking | JMP
