There is so much to do, so how do we divide and conquer, as opposed to duplicating efforts between Global marketers and Field marketers? How do we make sure our talents and skills complement one another? How do we make sure no important tasks fall through the cracks?
This document defines the areas of Global Marketing and Field Marketing for JMP. Please reference it regularly so that we can all be playing by the same rules.
Of course, this can be a living document. I like it, but that's because I wrote it.
Feel free to suggest edits here, or perhaps we can work on it togehter at kickoff?