This add-in was put together to help with sales discovery calls. It's meant to entice a follow-up demo by quickly showing a few capabilities of JMP that are interesting to a broad audience.
There is some attempt to use aspects of taxonomy (vertical market and commonly job functions) to present examples that might interest a person in that vertical and job function.
The truth is, it was built as a proof of concept and never fully developed and more could be done. The reason it was never finished is, while there was some interest, it was not broadly accepted for general use.
I get occasional requests for it so I'm posting a copy here.