Demo Starter: Prepared Demos for SE Development
Contents
What is it?
A project to collect and organize prepared demos for SE development. The primary objective is to improve SE efficiency by providing prepared demos on selected topics. These can be quickly and easily reused by SE’s for customer demos.
Who is it for?
The primary target is new SE’s with less than 2 years’ experience. More experienced SE’s might use it occasionally, especially if they are working with an unfamiliar topic or vertical.
What’s the benefit?
- New SE’s can become productive much faster
- Sharing of best practices. Presumedly, the material will be assembled by the most knowledgeable SE’s and/or using material that was proven successful in a customer engagement.
- Foster’s ideals of Relevance, Brevity, Simplicity and Impact. New SE’s will experience this from the beginning and all SE’s will practice it preparing material.
- Material can be standardized, tweaked and updated. Perhaps a “good presentation” can be replaced with an “even better presentation”.
- Better support for vertical markets, especially ones that are concentrated in one or a few territories. These territories are very good in those verticals. It would be nice to share that expertise with other territories that encounter the same vertical.
- Time savings and force multiplier on preparing commonly encountered demos.
How are topics chosen?
There will be an approved list of topics.
Where will the material be stored?
Most of the material will be stored as case studies in the technical reference library. This is especially convenient for larger files like videos. Material can also be stored in the framework set up for the training starter and most SE’s already have OneDrive synched to the files.
Who will assemble the demo materials?
Each topic will be completed by (assigned to) an SE and all SE’s will have the opportunity to contribute. Most topics can be assembled using recently completed customer demos. Some topics (like advanced subjects) may need to be assigned so they are ready and available before they are needed. When material from a recent demo is used, it must be generalized so it can be used for other/any customers.
What is the scope?
Each topic will have a minimum complement of supporting material that includes.
Required Material
- Demo guide with all the items listed below
- Demo Journal (standard format, see attached)
- Data
- Data should be sharable with customers
- Demo video
- The video should follow best practices of Relevance, Brevity, Simplicity and Impact.
- The video should follow best practices of the great demo. Show the conclusion first. Repeat at the end.
- The duration of the demos should be short, 5 minutes for most and no more than 15 minutes. Perhaps there will be exceptions for longer demos but only rarely when necessary.
Demo Guide
- Purpose for the demo
- Analytic Workflow
- Which section(s) of the analytic workflow are supported by the material
- Industry
- List of industries that can relate to the presentation or general purpose
- Questions being answered
- Could be related to discovery call discussion
- What pain points are addressed. For example, better quality, time savings.
- What is the Story/Scenario
- Story that goes with the data.
- What is the scenario
- JMP Features and Platforms
- List of platforms and/or features are described during the demo
- Discovery Call, What to Ask and Possible Pain Points
- Examples of questions to ask and/or things to listen for
Optional material
- Tips for delivering the demo
- PowerPoint decks
- Technical References
- Background material such as a book reference, article, discovery, etc.
- JMP Project
