I am trying to fit a model to a 17-run DSD with 4 factors. I am evaluating two methods of doing so: the 'Fit Definitive Screening' platform that is recommended by JMP documentation, as well as the older forward selection method with minimum AICC as the criterion.
Based on domain knowledge, I would have expected a quadratic effect for factor B which looks like a plateau, with the low level being significantly worse than the mid/high levels, which should be relatively similar. When I look at the results of the 'Fit DSD' algorithm, the main effects residual plot for factor B does in fact look like this. However, the fit DSD algorithm does not output any quadratic effects. I have tried altering the Stage 2 ratio from 1 to 0.1 and found no difference.

When I take the same dataset and use forward model selection with minimum AICC, I get the following model, which does include B^2 as a term.

Finally, when actually running the models made by Fit DSD vs. stepwise, I find that the overall p-value and adjusted R^2 of the stepwise-derived model to indicate superior fit (p = 0.0144 and r^2 = 0.438 for fit DSD, p = 0.0030 and r^2 = 0.615 for stepwise)


I repeated this for some other output parameters and found that in general, fit DSD is much more conservative than stepwise selection with regards to second-order terms. Is this true? If so, is it still recommended to use the model from fit DSD, even though it results in poorer model fit?
I have attached anonymized data.
Thank you.