Dear All,
Here's our homepage's split plot experiment example.
https://www.jmp.com/support/help/14/split-plot-experiment.shtml
And when I performed custom design of experiments with this automotive thickness example and set the 2nd interaction, then this pop-up window appeared.

And the page which I mentioned above said that "Click OK to dismiss the informative message".
I cannot understand why main effect terms removed for non-mixture factors. Could anyone tell me why?
Thanks in advance.