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Sales Highlight: Siltronic

COMPANY CONFIDENTIAL. DO NOT DISCLOSE.

In this video:

Martin Demel (@martindemel) explains how the JMP team turned a gatekeeper into a JMP advocate by offering opportunities to develop thought leadership. Once the advocate began participating in analytics advocacy outside of his department in Siltronic, he saw the value in enabling colleagues to do their own statistics. And that meant Siltronic needed more JMP. "If you come across someone like that, you really have to understand what is the personal win for this person. And is it the right person? Can you change them into an advocate or not? That's really what we had to find out with Siltronic." The result: 1 JMP Pro and 236 JMP license upgrade (valued at $250,900).