Top Social Media Tips & Tricks for 2023
Social Media is an ever-evolving space that requires careful consideration to do it well! We, your JMP communications team, are here to offer some insights and advice on how to use social media to advance your business relationships and better engage with your colleagues, users, and online networks.
LinkedIn is the best place to engage with your company, colleagues, users, and prospects.
What is the purpose of having a LinkedIn account? The platform now has more than 875 million users across the globe and is used for much more than just professional networking. It is not only the most used site for recruiting people to new positions and the top platform for B2B lead generation - LinkedIn has also become the place where people go to stay on top of industry trends and learn valuable content related to their field. Use your presence on LinkedIn to establish yourself as accessible, knowledgeable, and personable. Create a posting plan and stick to it.
Post consistently to your page - at least 1-2x per week. The LinkedIn Algorithm is a beast to figure out, but here are some of the best practices to create high-quality posts in 2023. - Post at a time when you know your followers are online (early to middle of the workday tends to drive the most engagement).
- Engage with the people in your network (respond to comments on your posts).
- Post content that drives engagement - pose a question or a prompt.
- Post at regular intervals.
Use your platform as a way for people to get to know you and establish yourself as an expert.
Struggling with knowing what to post? Here are some ideas to get you going.
- Share answers to common questions from users.
- Share something that inspired you recently (maybe it was a tweet? a text from a friend? a quote from a book?)
- Share your reaction to trending industry topics or upcoming events you're excited to attend (and why)!
- Create and share graphics using JMP
- Spotlight how JMP's users are using our products (check out @Meg_Hermes' database of User Success stories).
- Share personal highlights - big news in your career, family, etc.
- Share what you love about your job and where you work, and tag @JMP so we can see it (using the #JMPLife hashtag, of course)!
Some awesome example posts from your JMP colleagues
Take inspiration from your colleagues who are using LinkedIn well!
- Phil Kay's #DOEbyPhilKay series
- Diana Levey shares some fun pictures from JMP 2023 Kickoff
- Alex Beck looks for advice on what to read in 2023
- Christian Bille's #StatsLikeJazz series
- Ida Rahim shares how she spent JMP's R&R day
- Nina Chan's post about the JMP Women in STEM book club
- Meg Hermes' User Success Story
- Michael Schmidt's advice for using LinkedIn in 2023
- Katie Stone's "Sights of Sitges" post to get people excited for #JMPDiscoverySummit
- Tatijana Keller shares about her business trip to Paris
Make the most out of your LinkedIn Page by engaging all of its features!
- Do you have a recent headshot, profile description, and banner photo on your LinkedIn Page?
- Are you connected with JMP’s LinkedIn Page? Make sure you have your current job title and description on the website.
View this page on Inside JMP for a detailed look at how to attribute your work experience at JMP!
For all other social networks…
- Follow us on Instagram, Twitter, and Facebook.
- Engage with us by liking and commenting on our posts.
- Re-share posts from the JMP corporate accounts with your networks.
- Use the #JMPLife hashtag to share what you love about your job!
Remember, the goal is to have meaningful engagements online that add value to your network. Quality over quantity!
Social Media Resources are available on the SAS Social Hub. Content will be added here on a regular basis for you to use on your personal social media accounts!
Graphic by Richard Van Der BlomGraphic by Richard Van Der BlomGraphic by Richard Van Der BlomGraphic by Richard Van Der Blom
Social Media is an ever-evolving space that requires careful consideration to do it well! We, your JMP communications team, are here to offer some insights and advice for how to use social media to advance your business relationships and better engage with your colleagues, users, and online networks.
MarketingRe: Top Social Media Tips & Tricks for 2024Hi Sarah, thanks for sharing. It helps me a lot!
