Data Analysis in the B2B Sales using JMP (2022-KR-30MP-1359)Yongseop Bae , InnoValue Partners
“Traditionally, JMP has been widely used for R&D for new product development in manufacturing or for quality and process analysis at manufacturing sites. However, the various and convenient functions of JMP can be widely used not only in areas such as R&D and manufacturing, but also in various tasks and processes such as marketing, human resources, finance, sales, and service support. We would like to share an example of how we used it in decision making. Compared to researchers and engineers working in manufacturing and research centers, salespeople often lack experience or knowledge related to statistics or data analysis. The case of B2B sales to be presented this time is 1) Creating a market map using internal/external data 2) Establishing an appropriate price range through multiple regression analysis 3) Utilizing Graph Builder Analysis of customer purchasing patterns and patterns. With this announcement, we hope that data analysis cases using JMP will expand in the sales field as well. "Breakout
