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How to quantify the advantage of using JMP over other tools to convince the management to consider it for usage?

Dear community,

we all know how great JMP is: efficient, interactive, powerful, ...

How would you make others to consider using it? Especially when there are almost free available alternative software (incomparable with JMP) and exactly for that reason the management wants to continue going with it. How would you quantify the advantage of JMP? Which metric would you consider to calculate the ROI?

I would be happy to hear from your experiences.

Merci!

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