Try a data filter with a column which is set to "multiple response".
Then the red triangle menu provides a large list of options:
There is even a "none" in the list, which makes it possible possible to select
THIS, but not THAT ...
(https://community.jmp.com/t5/Discussions/Conditional-Data-Filter-for-modeling-type-Multiple-Response/m-p/556062#M77004)
For columns which are non-multiple-response, is it possible to set up such complicated selections as well?
If not, I will write a wish 
