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Advanced Mastering: Using JMP 14 for Marketing Analytics and Consumer Research - Journal and Files

gail_massari

Journal and files used in Jian Cao's JMP 14 Advanced Mastering webcast on using Multiple Factor Analysis and MaxDiff for analyzing sensory studies and survey results. See the video and Q&A from session re: Multiple Factor Analysis Inertia.

Mastering JMP Marketing Analytics and Consumer Research 03.29.2018.zip

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