Email Schedule
Email #1 – Goal date: 1/19 – COMPLETED
- DSE 2021 teaser
- Audience: all European JMP users
- Top reasons to plan on attending Discovery Summit Europe
- Promote registration date (keep that week open!).
Email #2 – Goal date: 2/2 – COMPLETED
- Announcement: Registration is open!
- Highlight benefits of attending
- Audience: all European JMP users
- Link to registration form
Email #3 – Goal date: 2/16 – COMPLETED
- Check out the agenda and start getting excited!
- Visit the Community beginning 22 Feb. to watch paper presentations on-demand
- Register now if you haven’t yet.
- Audience: all European JMP users (excluding registrants)
Email #4 – Goal date: 2/22 – COMPLETED
- On-demand papers and posters are now available in the Community
- A subset of these papers will be streamed live during the conference with presenters on hand to discuss
- Share the on-demand content with colleagues and encourage them to register
- Audience: all registrants
Email #5 – Goal date: 3/2 – COMPLETED
- Final registration reminder
- Audience: all European JMP users who haven't registered
Email #6 – Goal date 3/3 – COMPLETED
- The virtual conference center is be ready for pre-Discovery walk-throughs
- Make sure you can log in, complete your profile, plan your schedule
- Audience: all registrants
Email #7 – Goal date: 3/7 – COMPLETED
- Reminder: Don’t forget – DSE 2021 starts tomorrow!
- Provide reminder instructions on how to log in.
- Include any technical and/or participation advice
- Audience: All registrants
Blog Schedule
Blog #1 – Goal date: 1/20 – COMPLETED
- Discovery Summit Europe teaser/Save the date. Similar to Email #1
- Purpose: Generate excitement about DS Europe.
- Use as landing page for social media posts.
Blog #2 – Goal date: 2/2 – COMPLETED
- Announce that registration is now open. Similar to Email #2.
- Highlight valuable content/sessions attendees won’t want to miss.
- Link to registration form
Blog #3 – Goal date: 2/22 – COMPLETED
- Visit the Community beginning today (22 Feb.) to watch paper presentations on-demand. Similar to Email #4.
- Share on-demand content with colleagues and encourage them to register.
Blogs #4 - 6 – Goal date: beginning week of 2/15
- Tease keynote presentations – 1 blog per keynote
- Use as landing pages for social media posts
Blog #7 – Goal date: 3/8
- Discovery Summit week is here! Similar to Email #8
- Register if you haven't already.
- Promote key upcoming sessions/activities from the agenda.
- Include any technical and/or participation advice
@JohnMosier - THIS s great! Thank you for putting this together!
