Group #3 Consumer ProductsTeam #3 - Consumer Products: Morgan Kenjarski, Tyler Prahl, Beth Jarvis, Laura Rodriguez, Whitney Hicks
- What does the industry produce and why is it important for the world?
- The consumer products industry is a category of companies who produce items purchased by individuals and households rather than by manufacturers and industries. These companies make and sell products that are intended for direct use by the buyers for their own use and enjoyment.
- JMP empowers some of the world's largest consumer product companies to find profitable growth opportunities, develop strong products and services, define the best marketing strategies and maximize cross-business impact – all without having to write a line of code.
- Examples of companies in the industry that use JMP
- Tesla
- Apple
- Procter & Gamble
- Typical job types in the industry that would use JMP?
- R&D Engineer
- Process Engineer
- Quality Engineer
- Product Development Manager
- What is an example of a scientific or engineering challenge that they have that they can solve with JMP?
- P&G Challenge: Continue to push the boundaries of science and technology in cleaning agents and personal care products.
- P&G: Years ago, Blum at P&G says, “a lot of data that was being collected wasn’t being used. If data is collected improperly, it’s incredibly difficult to analyze or draw conclusions from.”
- Why JMP is such a good solution for them?
- P&G Solution: Adopt a culture of analytics throughout the organization. Take a data-centric approach to experimentation with design of experiments capabilities in JMP to improve quality while also cutting costs
- It wasn’t long before P& G statistician Blum herself was using the software to run increasingly complex analyses. “JMP has a really strong practical interface that allows you to plot data intuitively with Graph Builder – anyone can do it.
- Blum says that the company is now finding more and more ways to extract insights from unstructured data with text mining. “Where previously you had to read everything, now text mining techniques are so useful for patents and [analyzing] consumer comments.
- Even before P&G adopted JMP as its software of choice, Blum says she was “already aware of the fact that the DOE platform in JMP was outstanding.” Early adopters in the division were using JMP to develop custom scripts that would serve the whole lab: “The data came from the machine and you’d just click a button [in JMP] and get the result.”
- Customer stories, customer quotes, demo case studies, or sales win stories
P&G:
- “I don’t think that the average consumer is really aware of the fact that [R&D in personal care and cleaning products] is a high-tech program,” says Beatrice Blum, a statistician with P&G’s Quantitative Sciences Division. They just know a good product when they see one. “Our goal is to use a quantitative approach to develop superior products – winning products – that are not only meeting consumers’ needs but also improving consumers’ lives around the globe.”
Kraft:
- Challenge: To offer Kraft Foods’ researchers a more effective means of analyzing data from taste tests involving professional tasters and hundreds of consumers.
- Solution: The consumer test evaluation tool, developed with JMP® software through a close collaboration between Kraft Foods UK and SAS Professional Services.
- Results: This customized tool has halved analysis time, significantly reduced training time, minimized calculation errors, ensured and increased use of Kraft Foods best practices, and reduced software costs.
- Quote: “I now save considerable time because JMP can assign properties to the products that transport across all the graphical routines.” - Jeff Stagg Principal Scientist, Research and Development, Kraft Foods UK
Kirin:
- Challenge: Alcohol consumption in Japan is decreasing overall, with nationwide consumer data indicating that a growing segment of the population increasingly prefers liquor-based cocktails to beer. Kirin has turned to sensory analysis and other analytical tools to identify candidate drinks for the changing consumer marketplace.
- Solution: Identify the specific properties of liquor-based drinks that make them more palatable to certain segments of the population by using JMP® Pro and JMP to perform multivariate analyses.
- Results: With the results of their advanced sensory analyses, scientists at Kirin developed Hyoketsu, a hugely popular ready-to-drink (RTD) cocktail that has since become the No. 1 RTD product in Japan.
- Let us know who you talked to and some links to resources that you used
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